February 10, 2015

[Event Report] Introducing the Beauty Story

Morning everyone.

Few weeks ago, an invitation came from a new cosmetic brand named Beauty Story. Having a big curiosity from their packaging in the attached invitation, I was tempted to find out and attended their launching event last week.

Beauty Story is a new local cosmetic brand. Local? Yes! I made my mistakes at the first glance, but it is apparently a local brand. Their packaging remind me to those from various korean cosmetic brands. Such a good improvement from a local brand :) Not forget to mention they are paraben free and against animal testing. As you can see from their Their products are aimed for young girls and woman.

A little sneak peek of what's on the table. Can wait no longer to play with them all.

According to their explanation, Beauty Story will present a different concept or story in each of their campaign. For now, they're having a story to welcome the Spring season :)

Beauty Story Range of Product.

- Face Primer
- Tinted Moisturizer
- CC cream
- BB Compact
- Face Powder
- Blush

- Eyeliner
- Eyeshadow
- Mascara

- Lipstick
- Lipgloss
- Lipbalm

- Nail Polish

- Pouch
- Brush Set

We're having a makeup demo which provides us the basic knowledge of products and how to apply them on different skin shades. It is a very an inspiring session for me as I think it is one of the critical issues especially for Indonesian markets. Natural makeup trend or Korean cosmetic is usually aimed for fair skin shades but now it is no longer an issue since you know how to make a good use of the color. We also learn how to create different look with Beauty Store products.

Here are the results on model. Which one is your fave? Natural look or glam look?

Meanwhile, we're having the privileges to play around with all the brand new items on the table. The thing that attracts me the most is their wide range of lip products. <3

Beauty Story Face product. It is uncommon to see any face primer or CC Cream from local brand. As for the BB Cream, they have one it compact powder form.

Kinda remind me with those big pencil liners. It also comes with a sharpener.

The color wheel of nail polish. Spring is almost here though. Love their nail polish especially for the nude color. Very easy to wear and the color pigmentation is good even with a single coat.

Beauty Story unique mascara wand with a S shape.

Having so much fun trying on all of these beauties. I love their lipgloss and nail polish the most! The lipgloss have a really good color pigmentation and looks more into liquid lip color for me. As for the nail polish, they are just simply beautiful and affordable. Love the pastel color for spring look and perhaps the red-gold combination would be a great pair for the upcoming Chinese New Year.

As for the price range, I would say it is pretty much reasonable, started from IDR 23.000 to IDR 100.000++. It is really worth to give it a try. Have you spot any of your fave products yet?

Beauty Story products are currently available in the nearest Watson Store or you can head to their website for online purchase. Product review will be up soon :)


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  1. packaging nya unyu bangettt :3 anw, salam kenal ^^

    Join my giveaway! ♡

  2. Iya packagingnya unyu bangettt deh hehehe.... salam kenal juga yaaa, Natasha ^_^


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